Top Best Marketing Trends to Prepare for 2025

Businesses of all sizes are indeed adapting to their marketing strategies as consumer behavior tends to continues to evolve. Such marketing trends do impact the business output positively. The focus is on new technology (such as generative AI) that can change how content is produced.

The year  2025 is indeed set to be a transformative change for marketers. As technology evolves rapidly and consumer behaviors shift fast, staying ahead of trends will be important for redefining marketing strategies. Key areas like omnichannel marketing, AI innovations, and emerging platforms will be essential for brands and agencies that aim to engage their audiences effectively.

Generative AI Changes How Marketing Is Done

No new platform or technology is impacting the marketing space in 2024 more than generative AI.

In fact, marketers are already using AI tools to create content, brainstorm campaigns, and improve overall efficiency.

AI is already a mainstay in many marketing departments in several developed countries.  Google does search for AI marketing tools that have indeed been on the increase as far as usage is concerned.

Few practical ways that AI is being used for marketing in 2025:

• Ideation and brainstorming: ChatGPT and other LLMs can indeed aid in coming up with ideas for of course new campaigns, ad creatives as well as more. These are popular marketing trends.
• Content creation: User-friendly platforms such as Midjourney and DALL-E make it so that any marketing team member can rather create ad copy or even social media images.
• Campaign analysis: Analyzing campaigns once took days or weeks. Much of this work can now be done in minutes with generative AI. For example, marketers can upload a spreadsheet of an email campaign containing data like open rates, click-through rates, and sales. And within minutes understand which messages and user segments performed the best.
• Predictions and forecasting: With the right data, AI can help forecast future consumer interests and demand.

In 2025, expect AI usage to expand into new use cases (like automated A/B testing, AI influencers, and campaign management).

Marketers Go All-In On TikTok

Despite being a household name with in fact over 1 billion users, TikTok is indeed still seeing significant growth.

Several marketers do notice TikTok as a GenZ-only platform. Others are rather unsure of how to promote their brand with short-form video content.

TikTok also boasts incredibly high user engagement levels.

Recent developments do indicate that TikTok is putting focus on businesses and their marketing needs.

Similar to major ad players, TikTok now  does allow dozens of ad targeting “dimensions”, that include:

• Age
• Gender
• Interests
• Location
• Purchase intent

AI Helps With Personalized Marketing Campaigns

More and more companies are of course making use of data to create deeper personalized interactions between their brand and their audience.

In fact, a large percentage of consumers are more likely to purchase if there is personalization involved in the customer experience.

More than 36% of consumers do admit that they want a more personalized shopping experience, but “data debt” is indeed a problem.

While there are multiple ways to personalize digital marketing efforts, only 10% of businesses make use of any.

Even though the full impact of AI-driven personalization is indeed yet to be seen, companies that are making use of the marketing strategy are rather observing a huge impact.

E-Commerce Drives News Features On Instagram

In fact, one large study did highlight that 36% of users do follow brands and companies on the app.

Instagram itself reports that more than 200 million users do visit at least one business profile daily.

In several ways, Instagram has indeed become a one-stop shop for digital marketing.

Businesses can gain followers, build their brands, and sell their products right on the app.

Influencer Marketing Matures

Influencer marketing is no longer “the next big thing” in the marketing space.

Influencer marketing is now a mainstay channel for small and large brands.

Conclusion

The evolving digital landscape is part and parcel of business marketing trends.