Search Marketing is a basis of an Internet Marketing and consists of 2 important activities, SEO and PSA. There is lot of confusion about these terms.
SEO has to do with an optimization of techniques for the purpose of accomplishing higher rankings in the Search engines. It has two major components such as On page SEO and Off Page SEO.
Paid Search Advertising or PSA is about getting the visitors by placing ads on the search engines. The one of the most popular approach is that ‘Pay Per Click’ or PPC and most well known tool is the Google Adwords which lets to advertise on Google and partner network. So search marketing has to do with the promotion methods related to Search Engine.